What specific steps should be taken if important business emails are consistently going to recipients' Gmail spam folders?

If business emails consistently land in Gmail spam, start by checking your domain's SPF, DKIM, and DMARC records for correct configuration. Utilize Google Postmaster Tools to monitor your domain and IP reputation, spam rates, and authentication status. Review your email content for any characteristics commonly associated with spam (e.g., overly promotional language, suspicious links). Segment your audience and improve list hygiene to target engaged users. Also, encourage your recipients to add your email address to their contacts and mark your emails as 'not spam' to train their individual Gmail filters.