What is the significance of the title change from 'Marvel Comics' to 'Timely Comics'?

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Grade: Education Subject: Comic
What is the significance of the title change from 'Marvel Comics' to 'Timely Comics'?
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Initially, the comic was titled 'Marvel Comics.' However, due to distribution issues and a desire to rebrand, Martin Goodman changed the name to 'Timely Comics' in 1941. This wasn't a sudden decision but a gradual shift as the company evolved and faced challenges in the comic book market.