What are the potential challenges for websites aiming to rank highly in Google search in 2025?

Maintaining relevance in an evolving algorithm is the biggest challenge. Content quality, user experience, and combating misinformation are crucial. Rapid changes in AI and machine learning could render existing SEO strategies obsolete. Also, dealing with increased competition from other search engines and the rise of newer platforms like TikTok will require constant adaptation. Staying ahead of the curve through continuous learning and experimentation is essential.